R. Bradley Davidson started his career as an intern in the Black music marketing department at WEA’s Atlanta branch under the tutelage of Dale Hill and James Rhodes. Upon graduating from Morehouse College, Brad took a job in WEA’s warehouse, before becoming the assistant for Atlantic and Virgin record’s sales and promotion departments. In 1991, Brad became the Southeast Regional for Jive records, eventually relocating back home as the West Coast regional for Jive. In 1998, Brad became the West Coast regional for Loud Records, before going on to become the National Rhythm and Crossover director for Blackground Records. In 2003, he became the National DIrector of Urban Promotion for Capitol Records, and was eventually transferred to Capitol’s New York office. In 2008, Brad became the Head of Urban Promotion of Columbia Records. Since 2011, Brad has been the Vice President of Urban Promotion for RCA Records.